The AI Sports Arena:

Welcome to the future of interactive sports

Get in Touch

We're XSeler8 Sports Limited. Our mission is to get players of every age and ability to make the leap out of their comfy chairs so they can enjoy healthy, adrenalin-charged physical activity. So we’ve created the AI Sports Arena, an immersive experience that guides you through sports drills, measures your skills and inspires you to compete harder.

The AI Sports Arena is reconnecting everyone – from the Digital Generation to Silver Surfers – with the thrill of sports participation.

The AI Sports Arena is a ring around three metres high with eight electronic ‘targets’ linked to interactive software. Once you're inside, you play by reacting to the lights and voice prompts that tell you to hit a specific target using a ball, your feet or hands. Every time you hit them, the targets light up and you get motivating vocal encouragement. The Arena’s software then calculates your score so you can see how well you did.

Since its invention, football clubs such as AC Milan have used the AI Sports Arena to record and analyse patterns of play without the need for a full-size sports pitch. It provides an intensive, independent workout when a player needs additional training. The AI Sports Arena records results so coaches can monitor player performance online.

Xseler8 Sports
Xseler8 Sports
Xseler8 Sports
But the AI Sports Arena is not just for professional athletes…

The AI Sports Arena is just as beneficial for basketball, hockey and netball players. Its ability to identify, record and measure individual performance make it an ingenious and extremely versatile training aid that combines fitness with fun.

The Arena has extended games, training modules, Bluetooth and mobile app capabilities. It will appeal to leisure centres, holidays camps, youth camps, special needs organisations and the play industry – in fact, anywhere where ball sports and physical activity is important.

Xseler8 Sports
Xseler8 Sports

The AI Sports Arena itself is a fully customisable piece of equipment. Its panels and the targets can be branded and coloured to promote a company slogan, logo or colours. Using its enhanced ability to capture player data and scores, we're creating competitive AI Sports Arena leagues to build a global user community - a powerful forum for attracting sponsors, advertisers, equipment buyers and more end users.

Al Arena CAD
Al Arena CAD
Al Arena CAD
Al Arena CAD
Al Arena CAD
Al Arena CAD

We want to hear from you if you’re excited as we are about the AI Sports Arena.

XSeler8 Sports Managing Director Peter Morrison would love to talk to you about how the AI Sports Arena is engaging people of all ages and abilities in immersive sports activity.

He can also explain the value of the AI Sports Arena in supporting education, social inclusion and community health programmes.

What Our Customers Say

"Having seen the AI Sports Arena in operation I would have no hesitation in lending support to the idea as a useful training aid for young players. The idea can be used as a group or individual activity and offers the coach a valuable support to his coaching program , particularly in the young age groups."

English Premier League Dave Richardson

"The AI Arena was found by Coventry City players to be inspiring in terms of versatility of training methods available and the developments of individual and definitive training is limitless. In addition our physiotherapists have stated that the AI Arena is an excellent means of rehabilitating players who have been out of action through injury."

Coventry City Football Club

"...it's the same as training on the field

Kaká (whilst at Milan 2009)"

"The approach of the AI Arena team to their role is professional without being restrictive and a natural enthusiasm and passion for what they do is always demonstrated."

Birmingham City Council

"The equipment itself, being so well constructed, colourful and different attracted attention and curiosity from both the children and their teachers, best wishes to you and good luck with the AI Arena, we will certainly be using it again in the future."

Wood Green High School Sports College

'It was a pleasure having you at our event; we do hope you will be able to return next year, best of luck for the future

Football Development West Midlands."

"The AI Arena is a new and innovative item which promotes excitement amongst its users and helps with many factors such as fitness and confidence building."

"It is so much fun I would play it again, me and my friends were running around and trying to hit the people as fast as we could"

Ben age 7 Birmingham

"What a fantastic product to keep the kids entertained and busy, you can see the AI Arena is very exciting for the kids, plus an added bonus is they will be all tired when we get home!"

Sally (parent of child at Birmingham event).

"I really enjoyed the AI Arena - It helped me improve my skills and reaction times making me an all round better player. I even got selected for my local team as they were so impressed by my improvement!!!"

Ella, Worcester

The AI Arena offered my students both fun and an educational experience where they learnt the importance of general fitness. I will definately be using it in future lessons with my P.Eclasses.

Jennifer C, P.E teacher, Birmingham

In Association with

Birmingham City Council
BIS
Jaguar
USL
West Midlands
Birmingham City Council
BIS
Jaguar
USL
West Midlands